consumers may want to move their telephones a little closer to the tv set 
 <unk> <unk> watching abc 's monday night football can now vote during <unk> for the greatest play in N years from among four or five <unk> <unk> 
 two weeks ago viewers of several nbc <unk> consumer segments started calling a N number for advice on various <unk> issues 
 and the new syndicated reality show hard copy records viewers ' opinions for possible airing on the next day 's show 
 interactive telephone technology has taken a new leap in <unk> and television programmers are racing to exploit the possibilities